Oct 29 / Building your Enrollment and Marketing your Own School / Mini-Lessons

 

 

I 


Unit: Teaching

Theme:  Building your Enrollment and Marketing your Own School

 

Introduction

 Having your own school is not an easy task. In class we saw a video with tips on how to create a business plan to open your own school, yet what is most challenging is keeping your school open. Today we will address some ideas that will help us to build the enrollment and the marketing of our own school.

 

II 

Learning Objectives 

 

  • Understand the dynamics of enrollment
  • Explain the different parts of a marketing plan
  • Gain an awareness of the importance of enrollment and marketing in keeping our own school open
  • Discuss these ideas with other members of the class 

 

III

Main Lesson

 

1

Mini-lessons

 

 

2

Read 

The Dance Economy

https://www.google.com/books/edition/The_Dance_Economy/KWFLEQAAQBAJ?hl=en&gbpv=1&dq=enrollment+and+marketing+of+dance+schools&pg=PT36&printsec=frontcover

 Open the link and read the section on Did you Know? and Challenges and Opportunities in a Competitive Market. Answer the questions bellow.

Question 1

Why is online marketing important to make your dance studio a success?

Question 2

After reading the summary, what is required for a dance studio to be successful? 

 

 
IV
 
 A Note to Remember

Dance studios can thrive and continue to inspire generations of dancers.

 -----------------------------------------------------------
 
 
 
V
 
 Case Study


Rhee Gold - Building Your Enrollment and Marketing Your Business

Rhee Gold is passionate about dance education and the business of teaching dance. As a pioneer in the field, Gold is taking his unique insight to the world of podcasts. Listen as he helps dance teachers and studio owners achieve their dreams.

https://rheegold.com/podcasts/ 

------------------

Question

What aspects of Gold's advise resonate with your ideas about building your enrollment and marketing your own school?



VI
Activity
 
 Taking into account the ideas exposed above, describe a scenario in which you imagine how you would make your dance-studio or dance-school a successful business.
 
VII
  Journaling
 
VIII
  Glossary
 
IX
Sources
 
Green, Amelia (2025). The Dance Economy. Publifye AS

 
X
 Students' Work 

 -----------------------------------------------



Comments

Post a Comment

Popular posts from this blog

Sep 24 - Week 6 - Meeting 12 / Self - Assessment: Mid-Term Quiz

Image
   I  Unit: Self - Assessment  Theme: Mid-Term Quiz   Introduction Every semester I assess your understanding of the content covered so far. Just right before the progress report's dead line, you test your own abilities to retain some of the themes we have learned and experienced together.   Today's quiz evaluates how efficient I have been in communicating ideas about Methodology of Teaching Dance based on your responses to the questions below.   II Objectives Understand the nature of self-assessment Make sense of the various concepts explored in class Gather an awareness of assessment that is conducive to further learning Experience what is like to put into practice the content learned in class   III   Main Lesson   VOCABULARY 1. Teaching Philosophy Statement: Your teaching philosophy is a self-reflective statement of your beliefs about teaching and learning. ... It develops these ideas with specific, concrete examples of w...
Read more

Dec 1 - Week 16 - Meeting 28 / Final Reflection

Image
      1    Proud and  Excited About Teaching   Isabella Racanelli       This semester really opened my eyes to what it actually means to teach dance, especially in a K–12 setting. When we first started working on our unit plans, I realized how much thought goes into planning for a whole class, not just one lesson. Creating my class profile made me think deeply about the different types of students I might have, beginners, experienced dancers, and students with special needs. I had to consider how to make sure everyone felt included, comfortable, and confident enough to try new movements. I also learned how important the learning environment is. Thinking about teaching in a studio, on the beach, and in other indoor spaces made me see how the setting affects creativity, safety, engagement, and even how students behave. This part of the course helped m...
Read more

Aug 27 - Week 2 - Meeting 4: Curriculum Design

Image
   I  Unit: Curriculum Theme: Curriculum Design Introduction     Allow me to introduce you to Doug Neill, a curriculum designer who has decided to share publicly his creative process when designing a curriculum. He emphasizes defining and understanding his audience in order to create an empathy map in order to build something useful for them. Based on this, the course material will be not only more meaningful to students, but transforming, consistent and relevant.   II   Learning Objectives  III   Main Lesson     1 Based on the ending statements of video " The American Curriculum (Part 2), In the 1970s, the implementation of the SATs resulted in going back to the basics.     The Curriculum Wars by Tom Loveless  https://www.hoover.org/research/curriculum-wars   2 Curriculum Design Part 1: The High-Level Planning (9:17) Part 1 of 4 episodes on Curriculum Design in Doug Neill’s “Verbal to Visual” series....
Read more